talkSPORT has launched a new campaign to promote the live commentaries that will be broadcast on the station during the 22/23 season.
Created by News UK’s dedicated agency, Pulse Creative (a joint-venture between The Partnership, mSix Partners and Wunderman Thompson), the campaign shines attention on the number of live games on the talkSPORT network.
At the centre of the campaign is a film of Breakfast Show host Laura Woods who performs 450 keepy-ups – one for each of the live fixtures on the talkSPORT network this season.
The keepy-ups are witnessed by colleagues including Ally McCoist, Darren Bent and Alan Brazil.
Will Martin, Head of Marketing, talkSPORT, said: “This season we’ve got more live football on the radio than anyone else, and have invested in our football rights across the Premier League and beyond, including the first ever Winter World Cup.
“At talkSPORT, we’re Powered by Fans with the best presenters in the business, and this ad aims to get across that message, whilst highlighting our unrivalled football coverage. This season, fans should be in no doubt who they need to turn to for the best live radio commentaries: talkSPORT.”
Russell Ramsey, Pulse Executive Creative Director on the campaign, said: “We felt that the best way to celebrate 450 live games on talkSPORT was to turn the spotlight towards the station’s charismatic, fun-loving broadcast talent.”
The media – planned and bought by Pulse Media through mSix&Partners – targets football fans across the UK using Sky AdSmart, launched on the 1st October and will be live through until mid-November. The campaign will also run across press, social and TV. It forms part of talksSPORT’s wider live football commentaries campaign that will run throughout the season.
This story first appeared on radiotoday.co.uk