Steve Rixx Joins Willy 103.3 As Station Manager

Willy 103.3 103 The Bull KJCS Nacogdoches LufkinBryan Broadcasting Classic Country “Willy 103.3” KJCS Nacogdoches/Lufkin TX has announced the appointment of Steve Rixx as Station Manager.

Rixx joins KJCS from Cumulus Country 101.7 KAYD-FM Beaumont where he has served as Program Director since March 2022, while also hosting afternoons at 96.1 KYKZ Lake Charles LA and 99.7 KBCY Abilene TX. He previously served as Operations Manager at Country 101.7 KSAM-FM and Classic Hits “The Lake” 1490 KHVL/94.1 K231DA/104.9 K285GE Huntsville TX and has previously worked at “100.3 The Bull” KILT-FM Houston and multiple stations in Lufkin/Nacogdoches.

KJCS-FM announces the hiring of market veteran Steve Rixx to lead the efforts of “Willy 103-3” as Station Manager.

Rixx was born and raised in the area and began his radio career in the Lufkin/Nacogdoches market in 1989. 

He says, “I couldn’t be more excited to get back to my old stomping grounds and serve this great community. After working for several local stations, I left for Houston. I’ve made my way around the state to Huntsville, and Beaumont/Lake Charles, and now I’m coming home. 



Rixx adds, “I’ve had the opportunity to work with some of the best people in the business, and I’m bringing that knowledge back to East Texas to do great radio with KJCS “Willy 103-3”. It’ll be great to see old friends, and spend time with my family, while at the same time working in the business that I love.”



KJCS was recently purchased by Bryan Broadcasting on May 15, 2023, and began airing a new Classic Country format as “Willy 103-3”. The station is available loud and proud on 103.3 FM all around East Texas, as well as on willy1033.com and on the free “Willy 103-3” app.

“Willy 103-3” plays Your All-Time Country Favorites from the 80’s, 90’s and more and is proud to be a part of the Lufkin/Nacogdoches community.