iHeartMedia has announced that Pacific Region Area President Steve Darnell will add the Riverside/San Bernardino market to his current markets including Fresno, Modesto, Stockton, Monterey, and Bakersfield CA and Spokane WA.
Darnell joined iHeartMedia Fresno as SVP/Sales in January 2013 and then rose to Market President in April 2018. He was promoted to Area President in January 2020. Prior to joining iHeartMedia, Darnell spent eleven years as General Manager of Buckley Broadcasting’s Bakersfield cluster.
iHeartMedia announced today that Steve Darnell has added Area President duties for the Riverside market to his portfolio of responsibilities, effective immediately. iHeartMedia Riverside has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than four stations comprised of music, talk and news formats.
As Area President, Steve Darnell will oversee the market stations and be responsible for all operations across the Riverside market. Additionally, Darnell will continue to oversee the Fresno, Modesto, Stockton, Monterey, Bakersfield, and Spokane markets. He will continue to report to Dan Lankford, Division President for iHeartMedia.
“I’m excited to add Riverside to Steve’s portfolio of markets,” said Dan Lankford, Division President for iHeartMedia. “Steve has done a great job of elevating the performance of this area, and I’m certain he will form a strong partnership with Ryan Lieberman, Senior Vice President of Sales for iHeartMedia Riverside.
“I’m thrilled to welcome the Riverside market into the Pacific Area,” said Steve Darnell, Pacific Area President for iHeartMedia. “Riverside shares many market characteristics and cultural similarities with our other markets in the Pacific Area including great audio brands and veteran sales leadership. I’m confident Riverside will be a great addition and I can’t wait to get to work with Team Riverside!
This story first appeared on radioinsight.com