In a move first indicated in our 5/11 Domain Insight, Stephens Media Group has launched Classic Hits “Big 95.7” KKSR Walla Walla/Kennewick WA.
KKSR had been Christian AC “95.7 The Bridge” whose format has relocated to 960 KALE/106.1 K291BS Richland replacing AC “106.1 More-FM“.
The new “Big 95.7” is positioning as “Hits of the 80s, 90s and Beyond” as it returns the Classic Hits format to both the Kennewick/Richland/Pasco and Walla Walla markets with core artists listed as Hall & Oates, Madonna, Phil Collins, Duran Duran, Mariah Carey, Michael Jackson, Journey, Whitney Houston, Billy Joel and Prince.
The flip comes ahead of the imminent closing of Townsquare Media’s acquisition of Cherry Creek Media combining both company’s operations in the market. In our 5/11 Domain Insight report we also indicated the likelihood of Townsquare bringing a Classic Hits station into the market.