Spotify Ad Studio has rebranded as Spotify Ads Manager with enhanced advertising capabilities to advertisers of all types and sizes.
The update will offer more tools and ad formats to better reach their target audiences on Spotify and track results.
It comes as Spotify announces 13% YOY ads revenue growth in its Q2 Earnings Report.
Spotify Ads Manager now includes a new redesign, advanced targeting capabilities, new ad formats and opt-in video.
A new feature called Audience Manager will soon be launched, creating a dedicated home for advertisers to manage their saved audiences.
Sam Bevan, Spotify’s Global Head of Emerging & Scaled Advertising, said: “At Spotify, we’re constantly innovating to provide a top-tier advertising experience that helps advertisers achieve their business goals. I’m thrilled to share that our newly redesigned Spotify Ads Manager brings enhanced ease, control, and performance, making it easier than ever for advertisers of all sizes to get started with Spotify Advertising and connect with our highly engaged audience of 626 million.”
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This story first appeared on radiotoday.co.uk