Audacy and Spanish Broadcasting System (SBS) announce a content distribution partnership that will bring SBS’ complete portfolio of 13 stations, including favorites 97.9 La Mega (WSKQ-FM) from New York and 97.9 La Raza (KLAX-FM) from Los Angeles, to the Audacy app.
“We are delighted to announce a new partnership with Spanish Broadcasting System, a leader in Spanish-language broadcasting,” said Tim Clarke, Senior Vice President, Digital Audio Content, Audacy. “This alliance reaffirms our commitment to delivering diverse, engaging and top-quality content to our listeners, and we look forward to leveraging our scale to give SBS’ audience a new platform to consume their favorite content while introducing their programming to existing Audacy app users.”
“We are excited to partner with Audacy and make our top-ranking Spanish Language stations available to millions of new users on the Audacy app,” said Albert Rodriguez, President and Chief Operating Officer, Spanish Broadcasting System. “We believe this to be a win for both companies and more importantly to the U.S. Hispanic audience, which will be able to find our exclusive content on their preferred streaming platforms.”
This story first appeared on radioinsight.com