The latest Smooth Radio branded service, Smooth Relax, has launched across the UK today.
Smooth Relax has the strapline previously used by Smooth Radio, Your Relaxing Music Mix, and will feature a playlist similar to Smooth Radio before its recent brand refresh.
Typical artists expected on Smooth Relax include Lionel Richie, Adele, George Michael, Elton John, Whitney Houston and Phil Collins.
Global says the new service is designed to be a non-stop sanctuary as the main channel evolves and grows with its new strapline of Always The Best Music.
Smooth Radio also offers Smooth Chill and Smooth Country.
Ashley Tabor-King CBE, Founder & Executive President of Global, said: “Smooth has enjoyed tremendous growth particularly recently, and at the same time, the main Smooth channel has evolved and grown.
“I’m delighted that we are offering something new for listeners from the heartland of Smooth’s music mix. This station has beencreated to be a non-stop sanctuary to our listeners, an oasis of calm. Your relaxing music mix. It’s fantastic to welcome Smooth Relax to the Global family.”
Senior Managing Editor for Smooth, Heart and Gold, Sally Ardis, said: “We know our listeners love “always the best music” on Smooth and I’m delighted to be able to bring them more of the sanctuary part of Smooth, a restorative retreat, an oasis of calm, from what can sometimes be a hectic life.
“From waking up and feeling an instant wave of relaxation, to drifting off at night, Smooth Relax is your relaxing music mix.”
This story first appeared on radiotoday.co.uk