Skyview Networks is debuting a new weekly Classic Rock show hosted by YouTuber Adam Reader in October.
“Classic Rock U” will be producer in partnership with Hubbard Radio Chicago and launch on Hubbard’s “97.1 The Drive” WDRV Chicago/96.9 WWDV Zion IL, 94.7 KSHE St. Louis, and 100.7 KSLX Phoenix. Reader has gained over one million followers to his YouTube channel “Professor of Rock“, which features long-form interviews with Rock musicians from the 1960s through 90s.
The new program will be a weekly, four-hour show designed for weekends featuring a mix of music combined with conversations from his portfolio of artist and band interviews.
Reader commented, “As a kid growing up in a small town in Idaho, my dad raised me on Rock ‘N’ Roll, and like many Gen-Xers, Classic Rock radio and MTV, when they used to play music, were my windows to the world. I listened to Casey Kasem’s American Top 40 countdown every week and was dazzled by the stories behind the songs and the artists who created them. It was such an education. Music has always been an anchor of my soul, so this a dream come true to continue the tradition of playing the songs, sharing the stories and honoring the artists that have created the soundtracks of our lives.”
WDRV Brand & Content Director Keith Hastings stated, “This is incredibly fresh Classic Hits and Classic Rock content that combines the powers of radio with a YouTube star. Classic Rock U allows Adam’s exclusive interviews and rich storytelling to be featured between the songs themselves in a highly compelling show that jumps out of the speakers.”
Jeanne-Marie Condo, President of Network Partnerships and Chief Revenue Officer of Skyview Networks said, “Adam’s special YouTube show and his extraordinary talent has brought Classic Rock U to life, serving as a celebration of creativity and innovation. We are excited for what will be a treasured show by many for its rare access to the legends of Classic Rock, and we look forward to delivering a unique and immersive listening experience for our audiences and advertisers.”
This story first appeared on radioinsight.com