Paramount’s CBS Audio Network and Skyview Networks announced today the multi-year renewal of their distribution and network audio sales partnership. Since initially partnering in 2018 and following a successful renewal in 2020, the award-winning network and the industry-leading audio solutions company will continue leveraging their expertise to drive revenue results for CBS’s news and music formats while providing audio distribution and technical innovation.
“Extending our partnership with Skyview Networks further strengthens and enhances our distribution and sales of our expanding audio portfolio,” said Steve Raizes, Executive Vice President of Audio and Podcasting at Paramount Global. “Together, we’re focused on delivering our best-in-class news, information, and entertainment content to new listeners around the country.”
“The CBS standard for excellence shines in our partnership,” said Jeanne-Marie Condo, President of Network Partnerships and Chief Revenue Officer of Skyview Networks. “CBS is deeply committed to radio, working to provide outstanding programming that engages listeners. The continued growth of CBS affiliates is impressive and helps deliver significant results for the ad community. CBS is a profound partner with their forward thinking and dedication to radio nationwide. It is a privilege and honor to continue our partnership.”
Recognized as one of the most respected brands in journalism and boasting multiple Edward R. Murrow awards for excellence, the CBS Audio Network offers a unique content portfolio that includes entertainment, news, and long-form and short-form programming. By utilizing Skyview’s top-tier distribution platforms and network audio sales strategies, the CBS Audio Network can further maintain its dedication to providing its affiliates and audiences with the highest level of products.
“I’m excited that CBS and Skyview are actively exploring additional news and entertainment content for audio consumers. By working closely together, we will increase revenue, enhance listener engagement, and expand our dominant position within the audio space,” said Steve Jones, President and Chief Executive Officer of Skyview Networks.
For more information on the CBS Audio Network, visit cbsaudio.com. For additional details on Skyview Networks’ programming partnership portfolio and broadcast technology, visit skyviewnetworks.com.
This story first appeared on radioinsight.com