The Weather Channel Radio Network and Skyview Networks – a network audio sales, syndication, and broadcast technology leader – announced the renewal and expansion of their audio network partnership.
Starting January 1, 2024, The Weather Channel Radio Network will expand its existing sales partnership Skyview Networks to include short-form terrestrial radio inventory and podcasting inventory. The Weather Channel Radio Network serves more than 100 radio stations across the country with lifesaving, local weather information. The Weather Channel currently produces four weekly podcasts: STORM OF SUSPICION, THE EARTH UNLOCKED, STORM STORIES, and WEATHER GEEKS.
With Skyview Networks’ industry-leading technology and top-tier sales division, this partnership expansion will create new advertiser opportunities inside weather reports and premium podcast content. Serving as The Weather Channel Radio Network’s advertising sales partner since 2021, Skyview Networks continues to enhance the growth of The Weather Channel’s audio network.
“As we continue expanding the reach and impact of The Weather Channel’s award-winning weather news and original content in the audio space, we are excited about our growing partnership with Skyview Networks,” said Byron Allen, Founder/Chairman/CEO of Weather Group parent company Allen Media Group. “Our renewed and expanded collaboration will greatly help us to grow and optimize our advertising initiatives.”
“The Weather Channel is a well-respected community leader on several levels with a brand that generates significant results for our partners,” said Jeanne-Marie Condo, President of Network Partnerships and Chief Revenue Officer of Skyview Networks. “As partners, we continue to develop creative opportunities that blend radio, podcasts and short-form weather reports.”
Steve Jones, President and Chief Executive Officer of Skyview Networks, added, “Since initially partnering in 2021, Skyview Networks has been an enthusiastic supporter of The Weather Channel‘s growing reach. Now, we’re excited to add digital audio content to the robust portfolio of essential programming that listeners rely on every day for their information and safety.”
For details on The Weather Channel’s content offerings, visit weathergroup.com. For more information on Skyview Networks’ broadcast solutions portfolio, visit skyviewnetworks.com.
This story first appeared on radioinsight.com