Skyview Networks has announced a multi-year renewal of its deal with Local Radio Networks and Sparknet’s “Jack-FM” to continue serving as he exclusive network sales partner and distribution provider. The deal will also see LRN continue to utilize Skyview’s “Radio Velocity Control” cloud-based delivery system for the format.
Skyview has been managing network ad sales for Jack-FM since January 2020.
Skyview Networks, a leading audio sales and broadcast solutions company, and Local Radio Networks (LRN), a 24/7 music radio programming provider, announced today their multi-year partnership renewal with Sparknet’s JackFM format. Under this partnership, Skyview Networks will continue serving as the exclusive network sales partner and distribution provider for the energetic and distinct JackFM format. Moreover, LRN will also continue utilizing its affiliate relations services and top-tier Radio Velocity Control (RVC) cloud-based integration technology to expand the network and deliver the “Playing What We Want” experience to new stations across the US.
“We are excited to continue the partnerships with Skyview Networks and LRN,” said Garry Wall, President of Sparknet. “Their performance, their people and their technology are integral to helping us provide a world class experience for JackFM stations, listeners and advertisers.”
First partnering in January 2019, Skyview Networks and LRN combined synergies to grow their share within the 24/7 programming space drawing on Skyview’s syndication specialization and ad management technology and LRN’s affiliation strategies and IP-based automation tools. With the addition of Sparknet’s dynamic JackFM brand in January 2020, the three companies created a unique syndication opportunity that continues to super-serve radio stations, while providing significant reach and results for advertisers.
Steve Swick, CEO of LRN spoke to the renewed partnership, stating, “The combination of LRN, Skyview Networks and JackFM has proven itself to be a winning programming strategy for station owners and audiences, and we are thrilled to continue our relationship to further explore the opportunities ahead.”
With its strong portfolio of affiliate relationships and trusted advertisers, Skyview Networks is a curator of brand diversity, allowing for optimization of the JackFM brand and maximized listenership across LRN’s 24/7 platform.
“JackFM is an incredibly creative and innovative media brand that entertains millions of listeners each day,” said Steve Jones, President and CEO of Skyview Networks. “Skyview is proud to keep building on our success with JackFM and LRN in driving revenue and results for years to come.”
For affiliation information on JackFM, please contact LRN’s Pat Crocker atPat@LocalRadioNetworks.net. Additional details on Skyview Networks’ full suite of audio, technology and syndication solutions are available at skyviewnetworks.com.
This story first appeared on radioinsight.com