SiriusXM is launching a month-long channel dedicated to Taylor Swift as part of her upcoming new album release.
“Channel 13 (Taylor’s Version)” will debut on Sunday, April 7 and run until Monday, May 6. Playing into Swift’s numerology, the channel is launching 13 days prior to the release of her new album “The Tortured Poets Department”. The channel will feature music from throughout her career including “Eras Tour favorites, all (Taylor’s Versions), From the Vault tracks, live tracks, bonus tracks and much more.” The weekend of the album launch, the channel will play it in its entirety.
SiriusXM President/Chief Content Officer Scott Greenstein stated, “The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version). We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work.”
To make room for the new “Channel 13“, two channels have moved to new locations. “Pitbull’s Globalization” moves from channel 13 to 3 until May 7. “Pandora Now” permanently moves from channel 3 to channel 303.
This story first appeared on radioinsight.com