Entravision’s “Shoboy Show” hosted by Edgar ‘Shoboy’ Sotelo has added new affiliates in Atlantic City, Bakersfield, Jacksonville, and Scranton/Wilkes-Barre.
The Radio Sharon Foundation operated Spanish CHR “Play 93.9” W220AA/WSJO-HD2 Atlantic City NJ and Norsan Media Spanish Rhythmic “Flow 105.3” WYKB Fernandina Beach/Jacksonville FL will air Shoboy from 4-8pm. JAB Broadcasting Spanish Rhythmic “Kalor 104.3” KBQF McFarland/Bakersfield adds the show for mornings from 6-10am. New England Spanish Radio operated Spanish CHR “La Mega 95” 94.9 W235DC Dickson City/Scranton, 95.3 W237DP Mountain Top/Wilkes-Barre, and WGGY-HD2 will carry the show from 8am to 12pm.
-Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, announced today that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated by four new affiliate stations including: Jacksonville, FL on WYKB-FM, Bakersfield, CA on KBQF-FM, Atlantic City, NJ on WSJO-FM and Scranton, PA on WGGY-FM.
The Shoboy Show is a feel-good entertainment experience that’s real, relatable and fun. The program is the only bilingual Latino radio show that airs Monday through Friday throughout the daytime listening lineup and is now being syndicated in nine states ranging from California to Florida. Since the show’s inception in 2020, Entravision has had an exclusive sales agreement to represent the Shoboy Show nationally on a network basis and continues to expand the program’s market base each year.
Starting in August 2020, the Shoboy Show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 101.9 FM) and Stockton-Modesto, CA (KCVR 98.9 FM); followed by Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October and in Salt Lake City, UT (KBMG 106.3 FM) in November.
In the show’s second year of airing, the Shoboy Show debuted in six more markets, including Santa Barbara-Santa Maria, CA (KRTO 97.1 FM) in January 2021, followed by Las Vegas, NV (KRRN 92.7 FM) and Palm Springs, CA (KPST 103.5 FM) in March, San Diego, CA (XRST 107.7 FM) and Houston, TX (KLOL 101.1 FM) in June and Washington, DC (WLZL 107.9 FM) in November.
With the additions of the Jacksonville, Bakersfield, Atlantic City and Scranton markets, 15 stations now syndicate the award-winning program.
WHERE:
FLOW, 105.3, WYKB-FM, Jacksonville FL
Kalor, 104.3, KBQF-FM, Bakersfield, CA
PLAY, 93.9, WSJO-FM, Atlantic City, NJ
La Mega, 94.9, WGGY-FM, Scranton, PA“We are very excited to continue the expansion of the Shoboy Show, which has consistently driven instant engagement with listeners,” said Nestor Rocha, Entravision Radio’s Vice President of Programming. “The Shoboy Show is part of the biggest music and lifestyle movement in the world. It’s bilingual, trendy, and personality-driven and a fast rising radio show.”
“What a great opportunity to welcome even more listeners to our familia,” said Edgar “Shoboy” Sotelo. “As we continue to expand our reach across the US, it is clear that listeners are searching for representation of their bicultural Latino lifestyle on the radio. I am so happy that the Shoboy Show can provide that exact opportunity, and I am grateful to all of our program directors for continuing to provide us with amazing opportunities to connect with listeners across the nation.”
This story first appeared on radioinsight.com