Grupo Cadena has ceased broadcast operations on its stations in Tijuana and Mexicali MX as it moves its brands online.
The company’s Spanish News/Talk “Cadena” brand that had been heard on 800 XESPN and 1550 XEBG Tijuana and 1190 XEMBC Mexicali is now CadenaNoticias.com and promoting that its programming will also be seen on its YouTube channel, Facebook and Instagram, as well as streaming. The company’s former Spanish CHR “Sueno 106.7” XEWV-FM is now listed as “Cadena 106.7” on the brand’s site.
“98.9 More-FM” XHMORE-FM Tijuana, which featured a mix of Rock en Español and Classic Alternative, is now “More-FM Online“. The station’s airstaff remains in place with the move including morning host Mario Alberto, midday host Ivan Davalos, and afternoon host Chris Pedraza. The station was supposed to flip to a bilingual AAA in 2018 led by longtime San Diego programmer Michael Halloran, but it never took place.
XHMORE-FM in the past has been solely focused on San Diego as Hip Hop “Blazin’ 98.9” from 2004-2009 and Sports “ESPN 98.9” in 2009/10. The Sports format was also heard on 800 XESPN from 2002 to 2009.
AFN Tijuana reports that talks between the company and their employee unions were unsuccessful in preventing the shutdown of the broadcast signals. In a Facebook video, Davalos stated that the station licenses were not yet sold and the hope was to resume broadcasts in three months.
The following press release was auto-translated from Spanish to English.
GRUPO CADENA, the most solid and innovative communication group in both Californias, with 86 years of glorious history and with the vision that has always characterized us, we decided to give again a gigantic step forward. Being the first company to have public present in its transmissions, the first to have public tribunes, the first to have a presence in musical events and be a participant in them, the first to have stereo sound, to clothe and develop musical concepts such as “rock en español”, the first to have a news portal and provide services for both Californias.
Today we continue to evolve and for this reason we decided to be the first in Mexico to be totally digital, moving from “traditional radio” to full digital platforms; migrating the programming of Cadena 1550 AM to our information portal, www.cadenanoticias.com, where starting next Monday you will not only be able to listen to us, but watch, interact and follow through our YouTube channel, you can also enjoy our content and follow us on our Facebook and Instagram pages, as well by Tune In. Martín Borchardt, Yolanda Caballero, Alicia Huerta, Juan Manuel Martínez and all their team of collaborators will continue to connect our public and the world in a single signal.
In the same vein, MoreFM “The evolution continues” and time from www.morefmonline.com
will continue to bring the best music and entertainment to the world, IN THE MORNING, with
Mario Alberto, REACTIVE, with Iván Dávalos, ROCK AND ROAD with Chris Pedraza, ZONA
ZERO with Leo Sanz. REWIRE with DJ Ferny, in addition to The Special, Access to the Past, The podcast… uncensored and of course ALL of the station’s most iconic music
followers in both Californias, with unique behind-the-scenes content and the lifestyle of
the most relevant opinion leaders and influencers, for everyone.Thus, GRUPO CADENA is once again the pioneer, in an increasingly smaller world.
available to everyone from any mobile device, and on all digital platforms,
always with you. For those of us who make up this beautiful family, it is a pleasure to tell you:WE KEEP EVOLVING.
This story first appeared on radioinsight.com