“When we brought in this new radio station, we went ‘Right, they’ll be set on their breakfast shows, but let’s really work on getting more music, less talk in the workday.’”Years on, the Smooth FM strategy is paying dividends, and the network’s Head of Programming Peter Clay is feeling immensely proud as he reflects on… Read More
The post Same strategy. Incredible results: Smooth FM’s Peter Clay on the importance of putting music first by Sarah Patterson appeared first on Radio Today.