Salem Promotes Laura Sheaffer To New York General Manager

Laura Sheaffer Salem Media Group New YorkSalem Media Group has promoted Laura Sheaffer to General Manager of Christian Preaching “570 The Mission” WMCA New York and Conservative Talk “970 The Answer” WNYM Hackensack NJ.

Sheaffer has spent the past decade at Salem New York rising from Executive Assistant to Digital Sales Manager/National Sales Manager and since 2018 General Sales Manager and Director of Local Ministry. She succeeds Jerry Crowley who retired at the end of 2024.

Salem Media Group Senior Vice President Jeff Reisman said, “As we worked to fill the big shoes that Jerry Crowley has worn for the past twelve years, Laura’s proven track record, competitive spirit, passion to excel, and ability to bring out the best in people, has earned her this opportunity. Laura’s leadership and strong commitment to Salem’s mission will undoubtedly continue to drive our success in New York.”

Sheaffer commented, “After working with Jerry Crowley and the team at Salem Media New York for the past decade, I’m honored to advance as the next General Manager and lead WMCA-AM 970 The Answer, WNYM-AM 570 The Mission, and Salem Surround New York to the next level. I’ve learned from the best and plan to continue to build upon the established momentum for a strong and successful future. It is a privilege to lead such a talented team and deliver quality and impactful programming through our two stations and streaming platforms. The staff, on-air personalities, and clients make it all worth it; I am excited about the journey ahead.”

This story first appeared on radioinsight.com