Saga Communications has expanded its Classic Hits “Rewind” brand to two more markets.
Northeast Radio Watch reports that Saga flipped Variety Hits “92.7 Bratt-FM” WKVT-FM Brattleboro VT and “Fox Sports Keene” 1220 WZBK/102.3 W272DZ Keene NH to “Rewind 92.7/102.3” on Tuesday, July 27. WKVT-FM’s airstaff of morning host Parker Springfield and 12-5pm host Natalie Knowles remain in place.
Like the remainder of Saga’s “Rewind” branded stations, WKVT-FM/WZBK is focusing on music from the 70s through 90s positioning as “You Lived It, We Play It”. The shift now places “Rewind” in twelve of the 27 markets that Saga operates stations in.
WKVT-FM had been Classic Hits until it shifted to Classic Rock in December 2016. It flipped again to the now-defunct “Bratt-FM” brand in March 2018.