Rogers Sports & Media has launched “Santa Radio” as a national streaming Christmas music brand across Canada.
The new brand is also being heard over the air on 92.3 CJET-FM Smiths Falls ON following last week’s moves that shuttered “City News 1310/101.1” CIWW Ottawa, while “Country 92.3” CKBY-FM moved to the 101.1 frequency. The “Santa Radio” brand will lead into a new format after the holidays.
Rogers VP/Head of Audio Paul Kaye shared on LinkedIn, “November 1 must mean it’s time, right? Santa Radio, Canada’s Christmas Music Station is live across the country. Listen at SantaRadioCanada.com, on smart speakers or on the #RadioPlayerCanada app. Happy holidays!”
This story first appeared on radioinsight.com