Absolute Communications’ Radio Works flipped Classic Rock “Rock-It 93.5” KITN Worthington MN to a broad Classic Hits “93.5 Rewind-FM” on January 1.
As first reported by Northpine, the station is featuring a broad playlist from the 1970s through 2000s. As part of a lengthy Facebook post VP/GM Chad Cummings explained the move writing, “I made Rock It FM in 2012 to target a mostly male audience of 35 to 50 year olds like me who appreciated Classic Rock Stations, but didn’t like that they mostly only played late 60’s and 70’s Rock. I used to tell people “traditional classic rock” was “comfortably numb”…. So Rock It was made to be mostly 1980-1995 rock and metal. Those songs are what make Rock It FM what it is, and the audience that knows it, (which is what I am) we are now becoming grandparents, some are close to retirement. And some we have lost. So with age, different lifestyles, the Rock It listener and Rock It advertising client tally has changed. So, I have to make decisions to keep everything where they need to be to keep people, bills, and everything paid. That’s all.
It wasn’t personal, trust me, I made it, both the station you loved, and the decision to change it. It is just time and business. ”
This story first appeared on radioinsight.com