Riverbend Launches Suite Of Seven Brand Extensions

Riverbend Communications has launched a suite of HD and streaming brand extensions for its cluster in Idaho Falls/Pocatello ID.

The seven new channels are offshoots of the company’s four primary FM signals in AC “Classy 97” 97.3 KLCE Blackfoot, Rock “K-Bear 101” 101.5 KCVI Blackfoot, CHR “Z103” 103.3 KFTZ Idaho Falls, and Country “105.5 The Hawk” KTHK Idaho Falls. The company also owns Classic Hits “Cannonball 101” 1260 KNBL/101.1 K266AF Pocatello.

The newly launched brands are:

This story first appeared on radioinsight.com