Axios reports that iHeartMedia is planning to launch a 24/7 radio broadcast network dedicated to True Crime.
The newsletter quotes the launch to iHeartMedia Chief Programming Officer Tom Poleman saying “iHeart is beginning to lean into the success of certain podcasts to build radio networks.” It is unconfirmed whether this means a streaming channel dedicated to True Crime podcasts or actual AM/FM stations.
iHeartMedia previously attempted all-podcast programming on AMs in Albuquerque and Allentown and a rimshot FM in Erie PA.
This story first appeared on radioinsight.com