Lazer Media has launched its first English language brand as it debuted Rhythmic AC “Jammin 105.3” KZTI Fallon Station/Reno NV on Thursday, August 15.
Positioning as “Reno’s Old School Station” and launching with the usual 10,000 songs commercial-free, the new format places itself between Cumulus Classic Hip Hop “95.5 The Vibe” KNEV and Reno Media Group Classic Hits “103.7 The River” KODS. The flip eliminates the Spanish Rhythmic “Kalor 105.3” brand after just over a year with it receiving a 0.2 share in the Spring 2024 Nielsen Audio ratings.
The first hour of Jammin 105.3 featured:
- Nu Shooz – I Can’t Wait
- Blackstreet ft. Dr. Dre – No Diggity
- Rihanna – Rude Boy
- Too $hort – Blow The Whistle
- Arrested Development – Tennessee
- The Whispers – Rock Steady
- Salt-N-Pepa – Push It
- Debbie Deb – Look Out Weekend
- Jeremih ft. 50 Cent – Down On Me
- Ghost Town DJs – My Boo
- Dr. Dre ft. Snoop Dogg – Nuthin’ But A G Thang
- Whitney Houston – I Wanna Dance With Somebody
- Joe ft. Mystikal – Stutter
- Tony! Toni! Tone! – Feels Good
- Keith Sweat ft. Athena – Nobody