As first reported in our 9/9 Domain Insight report, iHeartMedia will flip “Real Rock 104.9” WROO Mauldin/Greenville SC to “Fox Sports 104.9” on Monday, September 13.
While still running its previous Rock playlist, WROO’s imaging has been replaced by promos hyping the “New Sound of Sports For The Upstate” coming on Monday morning with the Fox Sports music bed in the background.
WROO rose from a 0.5 to 0.8 share in the July Nielsen Audio ratings, placing it still well behind Audacy’s duo of “Classic Rock 101.1” WROQ’s 4.5 share and “93.3 The Planet” WTPT’s 2.6, which have both been on a downward trend.
The new format will create an in-market Sports competitor to Audacy’s “ESPN Upstate” 1330 WYRD/97.7 W249DL Greenville and 950 WORD/97.1 W246CV Spartanburg. It restores Fox Sports Radio programming to the market for the first time since iHeart’s 1440 WGVL Greenville became one of the “Black Information Network” launch affiliates in June 2020.
This story first appeared on radioinsight.com