Hello Rayo – Bauer’s new audio platform has officially launched today offering audiences one service to listen to more than 50 stations.
Rayo also has hundreds of curated playlists and a range of on-demand content, and is available as an app, on the web and smart speakers.
It replaces Bauer’s previous aggregator Planet Radio and can be found at hellorayo.co.uk.
Bauer stations including Absolute Radio, Greatest Hits Radio, KISS and Magic Radio have all launched an on-air campaign promoting the new platform to audiences, with a series of promotional trails and live reads.
Presenters including Ken Bruce, Tyler West and Penny Smith can also be found on brand social channels and the newly launched Rayo pages, showcasing the Rayo app.
Simon Myciunka, CEO for Bauer Media Audio UK said: “This is a pivotal moment in Bauer Media Audio UK’s journey. We have an incredibly strong portfolio of brands, and millions of engaged listeners – many of whom are increasingly listening stations on connected devices.
“Rayo will bring them into the audioverse and offer a much-improved listening experience, with a daily soundtrack that is simplified, personalised and hand-picked by our team of DJs, presenters and special guests.
“Whatever their taste in music and whatever their mood, they can enjoy live and on-demand radio, from Popmaster with Ken Bruce to exclusive playlists like Super KISSTORY or 00s Workout. There really is something for everyone.”
Recent RAJAR results showed that Bauer is ahead of the market with more than 30% of connected listening.
This story first appeared on radiotoday.co.uk