Radiocentre has announced the upcoming launch of its latest research project, Generation Audio.
The study, which builds on the findings of 2014’s research project Audio Now, explores the drivers of growth in commercial audio listening and the opportunities this provides for advertisers.
Having been trailed at Radiocentre’s flagship event ‘Tuning In: Powering the Sonic Boom’ last month, the research will be launched in full at a special stand-alone event taking place on the morning of Wednesday 23rd November at Odeon Luxe West End, free to attend for advertisers, agencies, and radio/audio entertainment providers.
Radiocentre’s Planning Director Mark Barber said: “Generation Audio takes an in-depth look at audio listening behaviour to help improve understanding of the drivers behind the ongoing growth in the total audio audience; and seeks to understand better the opportunities for advertisers to engage audiences more effectively using audio advertising.
“If you want to get more from your audio advertising, this is one event you can’t afford to miss!”
Numbers are limited so anyone interested in attending should reserve their seat as soon as possible via the Radiocentre website.
This story first appeared on radiotoday.co.uk