Fold7 has been commissioned by Radiocentre to carry out a review of its brand and creative output, following the recent appointment of Matt Payton to CEO.
The brief is to bring to life the vibrancy and modernity of the radio and audio industry, which are being driven by the innovations in digital audio and IP listening, as well as shifting consumer behaviours. An advertising campaign to support this will follow.
Radiocentre want to focus on shifting perceptions of commercial radio, particularly within the advertising industry and advertisers.
Fold7 is already experienced in the audio industry with their client Audible, the online audiobook and podcast service.
Matt Payton, CEO said: “Radio is going through an exciting evolution and we can’t afford to stand still. We need to ensure that Radiocentre’s brand identity and positioning are fully reflective of the energy and excitement around radio and audio. Working with Fold7 provides a great opportunity to do that even more effectively in future.”
Ryan Newey, Founder & CCO of Fold7, commented: “Everyone’s in love with radio as it provides the soundtrack to our lives. It’s a great honour to be working with the industry body as the medium continues to evolve and advance.”
This story first appeared on radiotoday.co.uk