Radio station promotions: The good, the bad and the completely unexpected

From the Wheelie Bin of Fortune to Shoot the Celebrity in the Arse, Australian radio has never been short of creative stunts and promotional campaigns.On a recent episode of the Pilots of the Airwaves podcast, legendary former 2SM Breakfast announcer Ian MacRae recalled the famous stunt in which he promised to put a ‘jumbo’ under… Read More

The post Radio station promotions: The good, the bad and the completely unexpected by Sarah Patterson appeared first on Radio Today.