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Radio is holding relatively steady despite ongoing market challenges, with metro ad revenue down 5.8% in the first quarter of 2024 compared to Q1 2023, according to figures released by Commercial Radio & Audio (CRA). The total broadcast radio ad revenue for the first quarter across the five major metropolitan markets was $146.754 million, compared… Read More
The post Radio remains reliable in challenging conditions: CRA by Sarah Patterson appeared first on Radio Today.