Former BBC Radio 1 and 1Xtra Editor Rachel Mallender has been appointed Content Director for Magic.
Rachel will also be responsible for its network of content, from the main national station to its digital-only spin-offs including Magic Soul, Magic at the Musicals and Mellow Magic.
Since leaving the BBC in 2017 after 20 years, Rachel has been consulting across the audio and music industry for Folded Wing and Universal Music Group.
Before that, Rachel was Group Audio Director at HarperCollins Publishers and created new formats as VP of Content at Blinkist.
Rachel Mallender said: “Magic is more than a radio station. It’s a destination that connects audiences who want a positive space to take a beat, find a smile and enjoy life right now. I am so excited about joining the team in the new year and looking forward to leading the new chapter for the network.”
The appointment follows former Group Content Director for Absolute Radio, Magic Radio and Scala Radio Tony Moorey’s appointment as Bauer Media Audio UK’s new Content Director of Digital Platforms.
Nick Pitts has also been promoted to Content Director for Scala Radio, in addition to his role at Jazz FM.
‘Producer Rach’ will join from January 2023.
Speaking about the appointments, Ben Cooper, Chief Content and Music Officer for Bauer Media Audio UK said “It’s an incredibly exciting time here at Bauer where we are winning new audiences in new ways through digital innovation.
“Rachel and Nick will bring loads of ideas to develop these famous stations into amazing modern brands, with a variety of content for audiences whenever and wherever they want it.”
I am SO excited to share my news today. I’m going to be joining Bauer Media Audio UK as Content Director for @magicfm
https://t.co/OhvISIyiCg
— Rachel Mallender (@ProducerRach) October 19, 2022
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