Quu has launched the “Quu Visual Network” to sell advertising on the stations that have implemented their visual advertising service.
The QuuVN’s mission is to grow demand for visual advertising in local markets and using its reach to engage listeners with Quu’s patented Content Partnership and other sponsorships that deliver non-intrusive, high-impact sales messages on dashboard screens.
Sam Rogers will serve as Executive Vice President of the network reporting directly to CEO Steve Newberry. Rogers previously held positions including SVP/National Sales and Corporate Partnerships for Audacy, VP/Spot Sales and Corporate Partnerships for CBS Radio, VP/National Sales at Radio One, VP/Market Manager for Cumulus Washington DC, and a 23 year run at CBS Radio Washington where he rose through the sales ranks to SVP/Market Manager.
Rogers said, “We’re focused on driving growth for our partners and the industry. By highlighting the unique value of Quus, we can create new pathways for growth. This isn’t about competing for ad budgets—it’s about bringing in new money. Visual advertising is an untapped revenue stream for radio stations, and we’re looking to realize its potential.”
Steve Newberry added, “We aim to create opportunities for every Quu client by educating agencies and CMOs on the impact of visual content, whether for local, regional, or national campaigns. Sam’s leadership will be instrumental in attracting and motivating brand marketers to increase their investment in radio.”
This story first appeared on radioinsight.com