Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, is rolling out its exclusive Content Partnership to the radio industry. This innovative sponsorship drives new, long-term revenue by embedding advertiser messages on vehicle dashboards during station programming.
The Content Partnership, appearing thousands of times a month for clients, is a unique opportunity for advertisers that delivers huge reach and listener engagement.
Broadcasters like Audacy, Beasley Media Group, Radio FM Fargo, and others have successfully sold the Content Partnership to local advertisers during the pilot phase. It works for markets of all sizes – for example, a top 10 market sold an auto dealership a year-long content partnership for $300K. A top 200 market sold the Content Partnership across multiple stations for $90K. Click here for more station success stories.
In a time of stretched budgets and economic uncertainty, the Content Partnership is a welcome opportunity for stations to unlock new dollars.
“We sold out 90% of our Content Partnerships almost immediately upon launching at the start of 2023,” said Scott Springer, General Sales Manager at Audacy. “We are currently at 350% of the previous year’s RDS non-spot revenue, with one station position still available to sell, which we expect to close in the next few weeks.”
“I’m happy to say we are already making money with Quu’s Content Partnership product. Quu’s technology enhances listening and adds a new viewing experience for our stations,” said Tony Renda Sr., CEO of Renda Broadcasting. “The Quu team has been excellent to work with too. I’m very pleased with how easy it’s been to set up and sell Quu.”
“The week we launched Quu Advertiser, we were in the middle of a major blizzard. That didn’t stop our team from selling five Content Partnerships right out of the gate – adding $90K a year in new revenue,” says Nancy Odney, COO of Radio FM Fargo. “The Quu team has been great, and we continue to add new dollars with their innovative and engaging products.”
“Quu is dedicated to bringing the radio industry new and original solutions to engage listeners and drive revenue,” said Steve Newberry, CEO of Quu. “With the Content Partnership, we’re elevating radio to new levels of engagement, allowing advertisers to reach a captive audience in a way that’s never been possible before.”
The Content Partnership is a premium sales opportunity. It’s never been available – until now. Interested in the Content Partnership? For additional information or to schedule a demo, please visit myquu.net.
Quu is technology for radio that displays text and images on vehicle dashboards. Its unique software makes it easy to sync and schedule industry-standard artist info, programming, and ad messages for RDS and HD displays. It’s a cloud-based engineering solution, a programming benefit, and a sales opportunity.
1000+ stations already use Quu to drive listener and client recall while staying dominant in the dash. For affiliate barter and network radio sales, please contact Quu’s exclusive network radio partner Skyview Networks, at skyviewnetworks.com/quu.
This story first appeared on radioinsight.com