Saga Communications has signed a company-wide deal with Quu Inc. to utilize Quu’s on-screen visual messaging across its entire station portfolio.
Saga stations will have access to Quu’s platform to increase listener engagement and revenue across all markets including robust training and support, local and centralized messaging, sales products, 24/7 visual monitoring, reporting, Rapid technology, DTS AutoStage integration, and, in some cases, Quu’s patented Content Partnership sponsorship.
Chris Forgy, President and CEO of Saga Communications, Inc. said, “We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer-obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves.”
“We look forward to combining our cutting-edge solutions with Saga’s radio expertise and rich history of cultivating meaningful relationships with their listeners,” said Steve Newberry, CEO of Quu. “Working alongside Chris and his entire team is a pleasure. We’re confident Quu will boost listenership and revenue while expanding Saga’s connection with audiences.”
This story first appeared on radioinsight.com