Ontario based Quest Global Research Group Inc. is purchasing Coleman Insights.
Quest describes itself as one of the industry’s leading online market research companies, operating in over 70 markets and employing over 200 people globally. Quest’s portfolio includes the online research data collection company Quest Mindshare, the panel management company SampleGurus, online panels Opinion Champ and Panel Champ, and the industry’s leading data quality platform: dtect. The deal adds the 46 year-old Raleigh based company to its portfolio with its focus on audio platforms including radio, streaming and podcasting.
The company says that Coleman Insights’ integration into the Quest family “will create a more comprehensive suite of services, leveraging each organization’s strengths to better meet evolving client needs. Combining Coleman’s strategic insights and Quest’s data collection capabilities, services, and technologies will offer more innovative solutions for solving clients’ biggest business challenges.”
Quest co-CEO Greg Matheson said, “We are thrilled to welcome Coleman into the Quest family. This acquisition is a significant milestone in our growth strategy, enabling us to expand our service offerings and provide even greater value to our clients. The synergies between our companies will drive innovation and allow us to better support our clients’ needs.”
Coleman Insights will continue to operate under its brand and its existing team under President Warren Kurtzman while benefiting from the expanded resources and capabilities of Quest. Kurtzman said, “After partnering with them for more than a decade, we know that Quest shares our commitment to quality and client satisfaction. By joining forces, we can enhance our offerings and provide our clients with a broader range of services, all backed by the expertise and resources of a larger organization. This partnership marks an exciting new chapter for Coleman Insights, and we look forward to what we can achieve together.”
This story first appeared on radioinsight.com