Univision’s 105.1 KHOV-FM Wickenburg AZ has begun simulcasting Regional Mexican “Que Buena 105.9” KHOT-FM Paradise Valley/Phoenix.
The move brings back the simulcast that previously existed from 2001 to 2013, when KHOV-FM was on 105.3, giving the “Que Buena” brand better coverage on the western side of the Phoenix market. The 105.1 signal had been simulcasting rimshot Spanish Rhythmic “100.3 Latino Mix” KQMR Globe.
KHOT-FM had registered a 1.8 share in the April 2023 Nielsen Audio ratings, while KQMR/KHOV-FM combined for a 0.7 share.
This story first appeared on radioinsight.com