The dominoes created by the upcoming demise of Audacy Hot AC “FM 100” WMC-FM Memphis have begun as Flinn Broadcasting Classic Hits 107.5 WHBQ-FM Germantown TN has flipped to Adult leaning CHR under its former “Q107.5” branding.
The new brand is positioning as “The #1 Hit Music Station” and featuring music from the 90s through now. WHBQ-FM was previously CHR for sixteen years until flipping to Classic Hits in September 2020. The station had begun trending up in the ratings the past two months rising 1.0 – 1.8 – 2.2.
APD/MD Joe Mack continues as afternoon host and Syd Neighbors will continue to host middays. WHBQ-FM has dropped Rick Dees’ “Daily Dees” from mornings with the change.
Following WHBQ-FM’s dropping of CHR, Flinn relaunched the format on 1430 WOWW and translators most recently as “B97.7” which currently has a 0.5 share. The market also is served by iHeartMedia’s “101.9 Kiss-FM” KWNW, which had a 1.1 share in the March 2023 Nielsen Audio ratings.
This story first appeared on radioinsight.com