Power 96 Moves To Rhythmic Gold Focus

Power 96 96.5 WPOW-FM MiamiRight after Audacy CHR “B96” WBBM-FM Chicago moved to a gold based Rhythmic focus last month, it was also joined by another one of the company’s stations.

Power 96” WPOW-FM Miami also adopted a gold heavy presentation with top current spins per week dropping from the high 90s to the 60s. WPOW-FM is still positioning as “Miami’s Party Station” with music stretching from the 1990s to now.

The 2pm hour on Thursday, May 18 featured:

  • Daft Punk – Get Lucky
  • Metro Boomin ft. The Weekend & 21 Savage – Creepin’
  • Kevin Lyttle – Turn Me One
  • The Kid LAROI & Justin Bieber – Stay
  • Usher – U Got It Bad
  • Coi Leray – Players
  • Rihanna – Don’t Stop The Music
  • The Weeknd – Heartless
  • Chris Brown – With You
  • Miley Cyrus – Flowers
  • Sean Paul – We Be Burning
  • Mariah Carey – We Belong Together
  • Dr. Dre – Still D-R-E
  • The Weeknd – Die For You
  • Jay Sean ft. Lil Wayne – Down
  • Dua Lipa – Levitating

WPOW-FM rose from a 2.2 to 2.6 share in the April 2023 Nielsen Audio ratings, which took place mostly before the changes. That placed it behind iHeartMedia CHR “Y100” WHYI’s 3.3 to 3.5 gain and Cox Media Group’s Rhythmic Hot AC “Hits 97.3” WFLC and its 2.3 to 2.8 rise. While the move pushes WPOW-FM away from WHYI and WFLC, Power’s presentation is more Hip-Hop oriented musically, and WFLC is centered on Rhythmic Pop.