Mereulo Media Hip Hop “Power 106” KPWR Los Angeles made a significant shift to its playlist today moving to a much more gold-based presentation.
Now positioning as “Today’s Hits and Throwbacks”, KPWR’s daytime playlist is now 50/50 current to gold and expanding the station’s library to include much more music from the 1990s and early 2000s compared to a week ago.
The 2pm hour today featured:
- 50 Cent – P.I.M.P.
- Central Cee- Doja
- Dr. Dre – The Next Episode
- Mustard ft. Roddy Ricch – Ballin’
- Rhianna – Lift Me Up
- Kendrick Lamar ft. MC Eight – M.A.A.d City
- Jack Harlow – First Class
- Eve – Let Me Blow Ya Mind
- Future ft. Drake – Wait For U
- Kid Ink ft. Chris Brown – Main Chick
- Nicki Minaj – Super Freaky Girl
- Ice Cube – Check Yo’ Self
- The Weeknd – Die For You
- 50 Cent – Candy Shop
- YG – Toxic
- Sean Paul – Temperature
The change comes as KPWR’s ratings have slid to a 1.5 share in the September 2022 Nielsen Audio monthly. That placed KPWR well behind iHeartMedia’s “Real 92.3” KRRL and its current 2.7 share.
The move also places the station much closer to co-owned Classic Hip Hop 93.5 KDAY. Will this be the first step before further changes ahead for the Mereulo Media cluster?
This story first appeared on radioinsight.com