iHeartMedia is preparing a signal swap for two of its brands in Honolulu.
The company confirmed on Monday our 5/9 Domain Insight report that K-Pop focused “Pop 99.1” K256AS Honolulu/101.9 KUCD-HD2 will get an upgrade from its 250 watt translator facility to the 100kW Class C signal of 101.9 KUCD Pearl City, while Alternative “Star 101.9” will move in reverse. The change will take place on Thursday, May 18 at 12:00pm local time.
K256ADS is currently positioned as “The Best Pop on the Planet” with a mostly K-Pop playlist but also featuring Filipino, Japanese and Chinese artists and some American collaborations with K-Pop artists since its launch in November 2019. The station registered a 0.4 share in the March 2023 Nielsen Audio ratings.
KUCD had a 1.8 share in the March 2023 ratings featuring Premiere Networks’ Woody Show in mornings.