Polaroid is entering the music and radio space with the launch of its own radio stations and speakers.
The camera manufacturer has launched a colorful new lineup of music products including four Bluetooth® Polaroid Music Players, an experimental music discovery service called Polaroid Radio, and the Polaroid Music app.
Oskar Smolokowski, Polaroid Chairman explains: “Great musicians and photographers capture what we can’t always express with words. They make us feel.
“We’re new in the music world, but we want to bring as much color and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography.”
Polaroid Radio is available on the web or via the Polaroid Music app. Polaroid says it’s an experimental take on internet radio and includes five ever-evolving FM-like stations that are human-curated, free, and ad-free.
The four Polaroid Players come in different sizes and feature a classic red button – a nod to the legacy of instant photography and its famous red camera shutter button.
The Player’s analog dial is purposefully designed to change Polaroid Radio stations without picking up a phone. “This adds an analog experience, making the Polaroid Players tactile objects rather than simply smartphone extensions,” the company adds.
This story first appeared on radiotoday.co.uk