Getting podcasts heard is the theme of a new international conference being held in London in February hosted by Podcast Radio.
The Podcast Futures event is being held on 22nd February – 22.2.22 – in Westminster. Registration for the event is free.
Gerry Edwards, CEO of Podcast Radio, says: “With millions of podcasts available right now, the biggest challenge facing the industry, whether you’re a corporate or independent podcaster, is simply getting your podcast heard.
“There are lots of companies out there making podcasts, lots of companies monetising podcasts, but far fewer companies marketing podcasts. That’s what Podcast Radio helps to do by using the trust people have in radio to help listeners choose which podcasts they’d like to listen to.”
Sponsors, speakers and the venue for the Podcast Futures conference will be announced in January.
Event organiser Lee Cornell says: “This is the first in a series of Podcast Radio thought leadership events. We are in advanced talks with several big international players in the podcasting world to present sessions at the conference and we will be announcing these shortly.”
Podcast Radio, which launched in 2020, is monetised by selling traditional on-air advertising and sponsorship; inserting commercials into its online audio stream; partnering with international content makers; and making original podcasts and bespoke audio content.
The company raised initial capital from an equity fundraising campaign last year. It is now raising more money from private investors to drive audiences and revenue, finance international expansion in the US and Australia as well as enhancing content with a bold new idea for presenting content which will be unveiled at the conference.
For details of the conference and how to register, go to thepodcastradio.co.uk/podcast-futures.
This story first appeared on radiotoday.co.uk