A new production house has been launched Podcast Radio to create, promote and distribute podcasts alongside its radio stations.
It will provide end-to-end bespoke podcast production for brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google.
Podcast Radio will also provide promotional opportunities including advertising campaigns and on-air interviews with the podcast host or contributors.
Gerry Edwards, Founder and CEO of Podcast Radio, says: “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.”
This story first appeared on radiotoday.co.uk