Beasley Media Group has brought its Spanish Tropical “Playa” brand to 93.5 W228CJ Detroit.
The translator picks up the programming that was launched on 105.1 WMGC-HD2 Detroit as well as HD subchannels in Boston, Charlotte, Las Vegas, and Philadelphia last November to the analog FM dial. It also marks the third format in six months for the signal as it, along with 99.1 W256EA Birmingham and 94.7 WCSX-HD2, had flipped from Sports “The Roar” in September to “Podcast Radio“.
“Playa 93.5” becomes the second Spanish language translator in Detroit joining Zamora Broadcasting’s Regional Mexican “La Z” 1310 WDTW/107.9 W300DI Dearborn.
This story first appeared on radioinsight.com