Meruelo Media has appointed Pio Ferro as Senior Vice President of Programming for its four stations in Los Angeles starting Monday, May 13.
Ferro will oversee programming and digital content for all four of Meruelo Media’s stations: Classic Hip Hop 93.5 KDAY, Spanish Rhythmic “Cali 93.9” KLLI, Rock 95.5 KLOS, and Hip Hop “Power 106” KPWR plus KWHY-TV.
Ferro joins Meruelo from MediaCo New York where he currently served as VP of Programming overseeing “Hot 97” WQHT and Adult R&B 107.5 WBLS. Ferro had been in New York since January 2015 when he first joined WQHT as Program Director. Ferro previously programmed in Los Angeles at Spanish AC “107.5 K-Love” KLVE for Heftel Broadasting from 1994 to 2000. He began his career in his native Miami in 1988 rising from board op to eventually PD/morning host and later served as National Programming Coordinator for Spanish Broadcasting System from 2000 through 2009, Vice President of Spanish Programming for CBS Radio from 2009-2012, and Program Director of CHR “Power 96” WPOW-FM Miami until joining WQHT. He also operates consultancy Vampiro Consulting.
Meruelo Media President/CEO Otto Padron stated, “Pio brings a unique balance of practical science layered with the strategic insights required to shape today’s hybrid environment of linear and streaming content. This operational approach coupled with his calm brand of stress-tested leadership, personal values, and adventurous entrepreneurial spirit is the perfect storm for us. Pio is a proven media veteran with a successful track record of guiding institutional brands while digitally weaponizing them without compromising their legacy.”
Ferro comments, “Meruelo Media has solid brands in Los Angeles with a strong leadership team. I’m excited to return to Los Angeles and work with Otto Padron, Tomas Trujillo, Keith Cunningham (KLOS-FM PD), DJ Eman (Power 106 and 93.5 KDAY APD), J-Dubs (Cali 93.9 APD), Matthew Hernandez (93.5 KDAY Music Director) and their long roster of on-air talent. We will continue to deliver exceptional listener experiences, create innovative live events, deliver client value, and continue to support and connect with our local communities.
This story first appeared on radioinsight.com