Entravision will launch Bilingual Rhythmic “Fuego” brand in Phoenix on Monday, April 15.
106.7 KDVA Buckeye, which serves the western side of the Phoenix metro, will become “Fuego 106.7” under new KFUE call letters. Phoenix will become Entravision’s sixth market running the brand, which features Edgar ‘Shoboy’ Soltelo’s syndicated “Shoboy Show” in mornings. The brand also airs in Las Vegas, Palm Springs, Sacramento, Stockton, and the Rio Grande Valley.
106.7 KDVA currently simulcasts Spanish Adult Hits “La Suavecita 107.1” KVVA-FM Sun Lakes and recently completed a move from 106.9. Those changes will accompany KVVA-FM completing its move to the South Mountain antenna farm just south of downtown Phoenix. From there, the station will now cover the entire Phoenix metro negating the need for the simulcast.
This story first appeared on radioinsight.com