The all-Taylor Swift stunting at Cromwell Media’s W263BG Owensboro/WXCM-HD3 Whitesville KY has come to an end as “Taylor 100.5” gave way to CHR “100.5 The Party” at noon today.
Positioning as “Owensboro’s Hit Music Station”, the new format succeeds Classic Hip Hop “100.5 The Vibe” creating a local format competitor to Midwest Communications’ “Hot 96” WSTO Owensboro, which focuses on the nearby Evansville IN market. The first songs heard on the new brand were Justin Timberlake “Selfish”, Chappell Roan “Good Luck Babe”, Khalid “Talk”, Camilla Cabello ft. Drake “Hot Uptown”, and Billie Eilish “Birds of a Feather”.
This story first appeared on radioinsight.com