Delta Media Corporation has launched the “MeTV FM” brand on two of its stations.
Oldies “The Rewind” 1330 KVOL/97.7 K249EY Lafayette makes the shift to “97.7/1330 MeTV FM“, while 105.3 KSLO-FM Simmesport drops its Regional Mexican “La Caliente 105.3” brand for “105.3 MeTV FM“.
The changes create cross-promotion with Delta Media’s “MeTV Acadiana” KLWB-TV New Iberia.
This story first appeared on radioinsight.com