Norsan Media will be bringing its Regional Mexican “La Raza” 840 WCEO Columbia SC to FM with the purchase of 94.9 W235CH St. Matthews from Alpha Media for $300,000.
The deal includes an imminent Translator Use Agreement, which will mean an imminent end to the translator’s current AAA “94.9 The Palm” programming that launched in October 2018. The station registered a mere 0.2 share in the September 2024 Nielsen Audio ratings.
Norsan’s WCEO is the only Spanish language station in the Columbia market.
This story first appeared on radioinsight.com