Cox Media Group Hot AC “Magic 105.3” KSMG Seguin/San Antonio TX has come out of Christmas Music mode with a new identity.
KSMG has rebranded as “Hits 105.3” positioning as “San Antonio’s Hottest Music”. The station’s playlist continue to focus on music from 2010 until now. The station is emphasizing itself as a “new station for the new year”. Morning hosts Jenny Lee and Tony Valdez remain in place.
The rebrand brings an end to the “Magic” branding that had been in place on the station since 1985 through iterations as Oldies, AC and Hot AC. KSMG was seventh in the San Antonio market with a 4.8 share in the November 2023 Nielsen Audio ratings well ahead of iHeartMedia CHR “Now 96.1” KXXM’s 20th ranked 2.2 share.
The first hour of the new “Hits 105.3” featured:
- Imagine Dragons – Enemy
- Rema & Selena Gomez – Calm Down
- Ed Sheeran – Bad Habits
- Doechii – What It Is (Block Boy)
- Sam Smith & Normani – Dancing With A Stranger
- Tate McRae – Greedy
- Olivia Rodrigo – Get Him Back
- Paul Russell – Lil Boo Thang
- Miley Cyrus – Wrecking Ball
- Dua Lipa – Dance The Night
- OneRepublic – I Ain’t Worried
- Billie Eilish – What Was I Made For
- Bruno Mars – Marry You
- Taylor Swift – Cruel Summer
- Post Malone ft. Doja Cat – I Like You
- Jonas Brothers ft. Bailey Zimmerman – Strong Enough
- Harry Styles – Late Night Talking
- Rihanna – Only Girl (In The World)
- Justin Bieber – Peaches