Desert Valley Media Group Hip Hop “Power 98.3/96.1” KKFR Mayer/K241BQ Ft. McDowell AZ has announced the addition of Nina Cruz to the station’s on-air lineup as Assistant Brand Manager and midday host.
Cruz had joined the company last July as Integrated Marketing Manager. After starting her career at then “Power 92” KKFR as an intern, she later held roles as APD/morning host at Classic Hip Hop “101.1 The Beat” KNRJ and MD/afternoon host at Rhythmic AC “Mega 104.3” KAJM in the market. Cruz also has hosted nights at KKUU Palm Springs and mornings at KHHM Sacramento.
She fills the midday opening created by Ashley Vikdal’s move to Audacy Sacramento/San Francisco earlier this month.
KKFR has also added local influencer Jennifer ‘Jay Alexaa’ Flores as afternoon co-host alongside Brand Manager Jonathan ‘J Steele’ to host “The Juice with J and Jay”.
Power 98.3 & 96.1 is thrilled to announce the return of hometown favorite Nina Cruz to the airwaves as the Midday Host and Assistant Brand Manager. With an illustrious career deeply rooted in the Valley, Nina’s comeback marks a significant moment for Phoenix radio enthusiasts.
Nina Cruz’s journey in radio began at a tender age, driven by an unwavering passion for broadcasting. As a Phoenix native, her connection to the city runs deep, shaping her career trajectory from her early years. From calling radio stations as a young child to interning at Power 92 (now Power 98.3) during her senior year of high school, Nina’s determination and talent were evident from the start.
Throughout her career, Nina Cruz has consistently demonstrated her prowess and dedication, earning accolades such as the Arizona Foothills Best of the Valley awards in both the Night Show and Morning Show categories. Her success isn’t just measured in awards; her top-rated night show in Phoenix speaks volumes about her impact and influence in the local radio scene.
As a proud Arizona State University Sun Devil and avid supporter of hometown teams, particularly the Arizona Cardinals, Nina embodies the spirit of Phoenix sports culture. Her Sundays are often spent immersed in football, indulging in sports betting, fishing, and camping adventures with her husband. She’s also known for exploring the vibrant local scene, from sampling new bars and restaurants to attending concerts and comedy shows.
“From the moment Nina stepped into the halls of DVMG, I knew she was a star. Now to have her bless the POWER airwaves, it is certainly the missing piece of the puzzle. There’s no doubt that she will make a difference both on the air and off the air! Welcome to the family!” states J Steele, Power 98.3 & 96.1 Program Director/Brand Manager.
Beyond her professional endeavors, Nina Cruz is a devoted dog lover, sharing her life with her beloved pets, Juicy and Marco. Her genuine enthusiasm for life shines through in her on-air presence and social media, where followers can always expect heartwarming dog posts and engaging content.
“This is truly a dream come true, to be apart of the same radio station I grew up listening to, and being assistant brand manager is an honor. I can’t wait to get started and be back on air, where I belong” comments Nina Cruz.
Nina Cruz’s show will take place Monday-Friday, 10a-3pm. Joining Nina for a 98 Minute Mixshow will be Valley DJ “Oh Jezuz” kicking off at Noon with the Power Lunch Hour.Nina Cruz’s return to Power 98.3 & 96.1 promises to bring a fresh energy to midday radio, further solidifying her status as a beloved figure in the Phoenix community.
This story first appeared on radioinsight.com