Nielsen Releases Updated Market Rankings As Dallas Rises Ahead Of San Francisco

As the Spring ratings survey period began on Thursday, Nielsen has released its revised market rankings.

A number of moves have taken place in PPM markets with the biggest being Dallas/Fort Worth rising to market #4 as San Francisco drops behind it to #5.

Other PPM market changes are:

  • Miami/Fort Lauderdale 12 -> 11
  • Seattle/Tacoma 11 -> 12
  • Tampa/St. Petersburg 17 -> 16
  • San Diego 19 -> 18
  • Denver/Boulder 18 -> 19
  • Charlotte/Gastonia/Rock Hill 21 -> 20
  • Nassau/Suffolk (Long Island) 20 -> 21
  • Baltimore 23 -> 22
  • Portland OR 22 -> 23
  • Austin 29 -> 28
  • Sacramento 28 -> 29
  • Raleigh/Durham 37 -> 35
  • Cleveland 35 -> 36
  • Columbus 36 -> 37
  • Nashville 40 -> 39
  • San Jose 39 -> 40
  • Jacksonville 46 -> 44
  • Providence/Warwick/Pawtucket 44 -> 45
  • Norfolk/Virginia Beach/Newport News 45 -> 46
  • West Palm Beach/Boca Raton 49 -> 48
  • Memphis 51 -> 52
  • Hartford 54 -> 55

With the elimination of three markets last week (#99 Greenville/New Bern/Jacksonville NC, #109 Visalia/Tulare/Hanford CA, and #214 Sunbury/Selinsgrove/Lewisburg PA), most of the diary markets rose. The biggest jump was Frederick MD from market #177 to 171.

Most of the other biggest growth markets are in Florida where Daytona Beach rose from market 92 to 87, Fort Pierce/Stuart/Vero Beach from 98 to 94, and Melbourne/Titusville from 102 to 99. Sioux Falls SD rose from 175 to 170,

The most notable drop was Louisville from market #55 to #58.

Four sets of markets were considered tied with identical population estimates. Bryan/College Station TX and Columbus GA rank 185., both Dothan AL and Laredo TX are market #190, Salina/Manhattan and nearby Topeka KS are both markets #198, and Cedar Rapids IA and Winchester VA share market #200.

This story first appeared on radioinsight.com